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Why Communication Matters Book Cover

Why School Communication Matters

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Why School Communication Matters is an easy-to-use, boots-on-the-ground reference for superintendents, principals, and other school leaders. The book reframes real life communication issues and provides practical and effective solutions. Why School Communication Matters should sit on every school leader’s desk.

Introduction | Table of Contents | Order Now

What people are saying about the book:

“No school administrator should be without Why School Communication Matters. Consider this book the school administrator’s survival guide.

Dr. Daniel A. Domenech
Executive Director, American Association of School Administrators

“Why School Communication Matters is an excellent guide to help principals and school leaders build strong relationships with students, staff, parents, and business.”

Stephen D. Hockett
Fairfax County Public Schools, Principal of the Year
Principal in Residence, U.S. Department of Education

“After 30-plus years in education—with many difficult “customers”—I still found the chapter on angry parents to be helpful in diffusing a very volatile situation.”

Dr. Brad Draeger
Superintendent, Livingston (NJ) Public Schools

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