We’re proud to announce . . .
 |
Why School Communication MattersStrategies from PR ProfessionalsWhy School Communication Matters is an easy-to-use, boots-on-the-ground reference for superintendents, principals, and other school leaders. The book reframes real life communication issues and provides practical and effective solutions. Why School Communication Matters should sit on every school leader’s desk.Introduction | Table of Contents | Order Now |
Ann Monday, Superintendent, Fairfax City (VA) Public Schools
“You were perfect. The Board profited from your presentation and enjoyed the discussion very much. I am fortunate to work with such good, thoughtful people. As the day continued, we kept coming back to some of the information/ideas you provided. You helped us set some goals related to how we communicate. We all felt that it was a productive day.”
Other Recognition
Why School Communication Matters provides a good overview of why public communications work is so important to the success of school districts and students. Book Review, The School Administrator, May 2009
Communication Must Run Both Ways, PR Experts Say
Read about our book talk at the National Conference on Education in San Francisco in February 2009.
Well-Connected Parents Take On School Board ; Web-Savvy Activists Push For Educational Change
Kitty Porterfield, a former communications director for Fairfax schools and author of the book “Why School Communication Matters,” said many school systems “are still responding to 21st-century parents with 20th-century approaches.” Washington Post January 30, 2009
The October 2008 issue of PRincipal Communicator, published by the National School Public Relations Association, cites wisdom from Why School Communication Matters in its lead article “Listening for Meaningful Feedback about Your School.”
If all the books about how to fix our ailing schools were stacked on a desk, it would promptly collapse. But in Why School Communication Matters: Strategies from PR Professionals,” Hill resident Meg Carnes and co-author Kitty Porterfield, of Porterfield & Carnes Communications, have come up with a fresh approach.” Hill Rag, The Newspaper of Capitol Hill, August, 2008.
What people are saying about the book:
“No school administrator should be without Why School Communication Matters. Consider this book the school administrator’ s survival guide.”
Dr. Daniel A. Domenech Executive Director, American Association of School Administrators
“Why School Communication Matters is an excellent guide to help principals and school leaders build strong relationships with students, staff, parents, and business.”
Stephen D. Hockett, Fairfax County Public Schools, Principal of the Year Former Principal in Residence, U.S. Department of Education
“After 30-plus years in education—with many difficult “customers”—I still found the chapter on angry parents to be helpful in diffusing a very volatile situation.”
Dr. Brad Draeger Superintendent, Livingston (NJ) Public Schools